Confused? Advertising is not only confusing, it can be misleading!

Confused? Advertising is not only confusing, it can be misleading!

Sara Raney, Senior Travel Advisor - Alaska and Antarctica Specialist

Recently, a couple brought in a brochure from a leading cruise company that they had booked with. On the front page, in bold print, it advertised: “Two for one, free airfare, gratuities included, early booking discount $2,000.00. Additional Special Offers.”

I contacted the cruise company. Before I had time to say I was an agent, I was told by the obviously recently trained sales agent that  I would get  2 for 1 cruise fares and free airfare. Plus I would get $2,000.00 off for early booking. The advertising companies understand that there are still many gullible people who think you can get something for free. Nothing is free!

As a professional travel consultant/advisor I have access to the real cost, which lists the cost of the cruise, airfare, transfers, etc. Keep in mind that anyone can add money on to a booking and then say there is a discount.  In this case, I noticed that $800.00 per person was added on to their cruise fare for airfare!

I was able to cancel their airfare through the cruise company, deduct $1,600.00 from the cost of the cruise, and then purchase cheaper airfare for them.

Like all businesses marketing, advertising is geared to selling us something. It does not always provide clear, concise information. The information you need is usually covered in several paragraphs of unreadable small print.

It is always smart to have a professional travel consultant – who is representing you, and your best interests – review the information before you sign a contract or book a trip/cruise. A one hour consultation can make all the difference between having a joyful vacation… or one that’s memorable for all the wrong reasons.

Click here to schedule a Travel Consultation with Sara.

Piece of Mind – Priceless

Sara Raney, Senior Travel Advisor - Alaska and Antarctica Specialist


SARA RANEY, Senior Travel Advisor

Travel Concierge, Sara Raney, is an Alaska and Antarctica Specialist. Having traveled to over 100 countries herself, Sara has the knowledge and experience to make travel plans and special arrangements for her clients (things you wouldn’t even think of) so that you can relax and enjoy a wonderful, memorable, hassle-free vacation!

Join Sara on one of her escorted cruises to
Alaska, Panama, Canada/New England, and more!

Sara is the author of the Amazon best-seller: “Senior Travel Guide: How to Survive Squatty Potties and More!” (available on Amazon and on major cruise lines).